Top Strategies for eCommerce Success this Festive Season

The festive season is just right around the corner and the shopping frenzy has already taken over. Festive seasons are very important in India considering the celebration of religious diversity. Held mostly around the months of October to December, a huge group of people indulge in heavy shopping. Maximum number of people consider shopping during these months. 

The festive season is indeed one of the best times to give your eCommerce business a boost. More than half the population has things saved in their cart or browsing history. So, leverage the power of eCommerce fulfillment services India and apply strategies that will allow the growth of your business. 

Let’s analyze the top strategies to boost your eCommerce business this festive season.

Analyze and Learn from Past Data

Check how many people have bought from you in the past. You don’t have to create a strategy without knowing what’s worked in the past. It is important to identify your game changer and the ones that flopped your game. 

Apart from previous years, you also must analyze recent data. For example, you can check the items that customers add mostly to their carts. Do they look for holiday discounts? Did your last year’s campaign work like it was supposed to? 

Understand why certain products were a major hit in the market with high customer preferences. Also, it is important to know how much revenue was made last festive season? Furthermore, also check if you did international shipping from India. This will help you stay prepared. 

Launch a Festive Collection

The best way to give your eCommerce business a boost during the festive season is to launch a festive collection. New product launches can go a long time especially in increasing your returns. Your customers look for very festival-specific items during this time. 

Therefore, a good practice would be to segregate your existing items from the festive ones. Give the new launches a new name. Advertise the collection with a new name. Being mindful about it will play an important role in attracting the attention of the audience. 

Having a festive collection can also help attract international traffic. So, if everything goes well, you can hire services that exports goods from India to the USA. While you launch new collections, make sure that there’s sufficient designs as well. For promotion, have different creatives for different festivals. 

Run Discovery Ads on YouTube

Not enough importance is given to how helpful discovery ads on YouTube can help be. Running discovery ads on YouTube will feed your social media platforms positioning positively. While CPCs drive less engagement, discovery ads can be really useful. 

It is important to be a little mindful while running these discovery ads. Always make sure to optimize the discovery ads for better and higher conversions. Furthermore, it is important to ensure that the intent of your target audience is matching. 

To make your audience familiar with your product or business, you might as well include price in your ad copy. However, try to be subtle and include the discount rate. Guide your audience so that they launch on your product’s page. 

Scale Your Performance to Capture High-Intent Audience

While you must focus on all your audience, you must specifically pay attention to the High-Intent ones. They’re the ones who are the most likely to purchase your products. Chances are they might as well buy in bulk. 

A major challenge you may face during the festive season is bulk shipping. So, it is advisable to optimize your performance and opt for bulk shipping with Quickshift. So, no matter the quantity of products your customers want, you will be able to deliver it successfully. 

Showcase Specific Products on Landing Page

Once you launch the festive collection, make sure to promote it heavily. You can create a category page to attract the attention of the audience. Depending on the season, you can highlight the categories for the audience. Target audience can however be set for that particular category. 

You can optimize your collection and your website depending on the festive season you’re targeting. It is important to leverage the power of ads and showcase the same on your category pages. For example, you can flaunt the products with multi-product videos or just in a slideshow format. 

You must showcase your products for other festive seasons as well. While you run a campaign for one festival collection make sure to advertise the coming ones as well. This can help in increasing the sales as your customers may purchase the product simultaneously. Furthermore, offer suggestions as well as they’re appreciated the most by customers. 

Final Words

It is time to optimize your eCommerce fulfillment strategy with Quickshift. As an eCommerce business, you have a massive chance to grow during festive seasons in India. So, make sure that you don’t let go of that opportunity. You can use the above mentioned strategies to bring some changes in the way you do business. It will go a long way into determining the success of your business. Furthermore, Quickshift can help you with all your fulfillment requirements too. As a result, your business revenue would increase too. Try out these strategies today!