Strategies For Indian Textile And Apparel Brands To Enter Global Market With Quickshift Axis

The rising demand in the global textile industry is paving the growth of Indian textile businesses. These big brands are defining their brand strategy to influence individual as well as personal growth. India is the fifth largest exporter of textiles in the world. 

Cost competitiveness and higher capital costs have to be a challenge for businesses. Therefore, the exports of India have shrunk significantly in the past few years. Owing to the challenges, importers are moving to cheaper locations. Places like Indonesia, Vietnam, and Ethiopia are providing cheaper options. 

In order to establish their local presence across the global market, Indian businesses must refine their strategy. A good strategy and upliftment from the previous market will eventually help in overall growth. 

Strategies to Enter Global Market for Indian Textile Businesses

The world is still recovering from the effects of Covid. Therefore, this might as well be one of the best times to refine the business strategy. Small changes in how you do business can have a huge influence in the long run. 

So, here are a few strategies that can allow seamless integration in the bigger market:

Build Agile Supply Chains

India should adopt short lead times and asset-light business models. Such an approach will help to build a flexible delivery model. Shortened lead times for orders can be achieved by:

Geographically distinguishing the suppliers

  • Process redesign
  • Inventory management
  • Training and upskilling labor

On the other hand, building asset-light businesses is quite easy. Outsourcing can play a key role in building the asset-light business model. Adopting an innovative ecosystem can contribute to business success. Furthermore, try to build logistics efficiency to make the business more agile. At the same time, make sure to take advice from in-house talents for better decision-making

Reset the Costs

The Indian textile and apparel businesses need to rethink their costs. China is building its edge in the market because of cheaper costs and prices. Indian players must leverage that and maximise their sales. Restructuring the cost model and maintenance can help to reset the cost. 

The brands must try to maintain contracts as well as explore fixed asset resources. At the same time, the companies must try to increase yield and reduce waste. An effective strategy to enter the global market would be to streamline procurement efficiency. The Indian brands should focus on the procurement of raw materials and in-vendor price optimisation. Small changes in business strategy can help to enter the global market easily.

Skilled Workforce

Indian is one of the leading countries in terms of workforce across the apparels industry. More than 45 million people in India work in the textile sector. Using this skilled workforce can allow the textile and apparel businesses to stay ahead. 

The government is constantly taking initiatives to invest in skill development programs. This is helping to improve the skills of the workforce even further. Hiring workforce directly from these government-backed institutions can be helpful. These would allow you to build a bigger business. As a result, it will allow faster entry into the global market. 

Strategic Location

Indian apparel and textile brands can make the best use of their strategic location to enter the global market. Being the junction to Asian and African continents, the brands can significantly grow their business.

India also has well-structured ports which can be a huge deal especially in regards to growing the business. The presence of airports across the country facilitate smooth export and import of goods. Therefore, it will be easier for the brands to enter the market. Partnering with leading eCommerce fulfillment companies like Quickshift Axis can help to leverage strategic location benefits. This will allow the products to be shipped smoothly. 

Streamline Shipping 

Rethinking the shipping strategies can play an important role in promoting business. Indian businesses need to improve their shipping strategy. Apart from shipping locally, international shipping must also be adopted. The unique shipping models can play an important role in growth of businesses. 

Adopting international shipping from India for eCommerce business is no longer a challenge. Big players are coming into the industry and streamlining the entire shipping process. This is giving them an upper hand to improve their business strategy. As a result, eCommerce businesses can now enter the global market seamlessly. 

Focus on Sustainability

Eco-friendly and sustainable brands are likely to attract more attention. This may be the perfect time to switch to sustainability and bring necessary changes into the business. Indian brands should focus on sustainability which can help to boost sales. 

It’s time to focus on quality over quantity to enter the global market on a larger scale. Furthermore, creating a unique value proposition will equally be beneficial. Adapting state-of-the-art 

Final Thoughts

International shipping from India for eCommerce is becoming streamlined for businesses. The availability of experienced eCommerce shipping partners like QuickShift Axis is helping to bring necessary changes. Partnering with professionals can help to streamline the business. Furthermore, they’ll also enhance the availability and entrance in the global market.